.jpg)
The "Kapatid Network" continues its impressive upward trajectory as TV5 firmly holds its position as the second most-watched television network in the country. According to the latest Nielsen Philippines NUTAM People Ratings for the period of January 21–27, 2026, TV5 has successfully widened its reach, capturing a significant portion of the national viewing audience.
Dominating the Daytime and Primetime Blocks
Data from Nielsen reveals that TV5 secured a solid 3.6 rating points, translating to a commanding 16.5% audience share. This performance places them comfortably ahead of GTV, which garnered a 3.1 rating (13.7% share), and other major competitors like A2Z and RPTV.
The network's success is largely attributed to its strategic programming across key timebands:
The Noontime Powerhouse: The legendary Eat Bulaga! remains the cornerstone of TV5’s afternoon block. Airing for 2.5 hours on weekdays and 3 hours on Saturdays, the program continues to draw "Legit Dabarkads" from across the archipelago.
News Excellence: The Frontline Pilipinas brand has seen a surge in viewership across its morning, afternoon, and evening editions. The inclusion of veteran journalists like Jiggy Manicad in Una Sa Lahat has further bolstered the network's credibility.
Action-Packed Primetime: The primetime lineup, headlined by the gritty action of Carlo J. Caparas' Totoy Bato, has proven to be "unbothered" by the competition, maintaining a loyal following through high-stakes storytelling.
Diverse Entertainment: The network's reach is further extended by the CineCinco movie blocks, providing top-tier cinematic experiences to free-to-air viewers.
A Multi-Channel Strategy
Industry analysts note that TV5’s growth is not just limited to its main channel. The network is also benefiting from a "sister channel" effect, with RPTV (1.0 rating) and One Sports (0.4 rating) gaining traction, particularly due to the massive popularity of the Philippine Basketball Association (PBA) games, now celebrating it's 50th anniversary and it's current 50th Season.
As the television landscape evolves in 2026, TV5’s commitment to providing a mix of "legit" noontime fun, hard-hitting news, and high-quality scripted content has clearly resonated with the Filipino public, cementing its status as a true titan of the airwaves.
No comments:
Post a Comment