The latest data from Nielsen Philippines (TAM) for the period of February 2–16, 2026, shows a competitive race among the country's top broadcasters. Leading the charge for the MediaQuest group, TV5 and RPTV have solidified their positions as formidable players in both primary and secondary channel categories.
Primary Channels: TV5 Maintains Top-Tier Standing
In the primary channel battle, TV5 has proven its resilience and growing appeal among Filipino viewers. According to the Nielsen data, TV5 captured a significant 17.2% audience share, placing it firmly as the second most-watched primary channel in the country.
While GMA Network continues to lead the pack with a 46.1% share (10.9 rating), TV5’s steady performance highlights the success of its diverse programming, ranging from news and public service to high-octane sports and entertainment.
Primary Channel Audience Share (Feb 2-16, 2026):
Channel |
Audience Share (%) |
Rating |
|---|---|---|
|
GMA |
46.1% |
10.9 |
|
TV5 |
17.2% |
3.8 |
|
A2Z |
6.5% |
1.9 |
|
ALLTV2 |
2.9% |
0.7 |
|
Kapamilya Channel |
2.7% |
Secondary Channels: RPTV Emerges as a Strong Contender
The competition in the secondary channel segment is equally intense. RPTV, the newest addition to the Kapatid ecosystem, has made a remarkable splash. During the first half of February, RPTV garnered a 5.8% audience share with a 1.7 rating.
Although GTV remains the leader in this category with a 14.9% share (3.6 rating), RPTV’s rapid climb suggests that its "Para sa Pinoy" branding and strategic simulcasts—including favorites like Eat Bulaga and Wanted sa Radyo—are resonating deeply with the masses.
Key Takeaway: The combined strength of TV5 and RPTV showcases MediaQuest's effective "multi-channel strategy," capturing various demographics through specialized content.
What’s Driving the Numbers?
Industry analysts point to several factors for the Kapatid network's solid performance:
* Sports Dominance: The airing of major sporting events, including the PBA and international tournaments, remains a huge draw for TV5 and its sister stations.
* Noontime Power: The continued dominance of Eat Bulaga provides a massive lead-in for afternoon programming.
* Expanded Reach: With the strategic rollout of digital signals and partnerships, the Kapatid channels are now more accessible than ever across the archipelago.
As we move further into 2026, the battle for the Filipino "remedyo" and "aliw" is only getting started. Stay tuned for more updates on your favorite shows and networks!
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