The "Noontime War" in Philippine television remains as fierce as ever! As we cross the first week of February 2026, the latest NUTAM People Ratings from Nielsen Philippines show a fascinating tug-of-war between the legendary Eat Bulaga on TV5 and its multi-channel rival, It’s Showtime.
While the combined power of multiple networks gives the competition a numerical edge, the "Legit Dabarkads" continue to prove that loyalty to the TVJ trio—Tito Sotto, Vic Sotto, and Joey de Leon—remains a formidable force in a single-channel stronghold.
The Numbers: A Week in Review
Based on the latest data for the week of February 3 to February 6, 2026, here is how the noontime giants performed:
It appears that TV5 is the new leader in the Noontime ratings game over all single channels nationwide because of Eat Bulaga!
| Date | Eat Bulaga (TV5) | It's Showtime (Combined) | The Gap |
|---|---|---|---|
| Feb 3 (Tue) | 2.8% | 4.8% | 2.0% |
| Feb 4 (Wed) | 2.9% | 4.6% | 1.7% |
| Feb 5 (Thu) | 2.6% | 4.8% | 2.2% |
| Feb 6 (Fri) | 2.8% | 4.9% | 2.1% |
Key Takeaways from the Ratings
* Consistency is Queen: Eat Bulaga maintained a very steady range, hovering between 2.6% and 2.9% on TV5 alone. This shows a rock-solid core audience that tunes in daily to the Kapatid network.
* The Power of One vs. Many: While It’s Showtime leads in "Combined" ratings (averaging around 4.7% across GMA, A2Z, Kapamilya Channel, and ALLTV), Eat Bulaga remains the #1 individual channel program in several time slots, often outperforming the main GMA feed of its rival (which clocked in at 2.4% – 2.7% this week).
* RPTV Factor: The addition of RPTV simulcasts provides Eat Bulaga with a supplementary 0.1% boost, bringing its total "Combined" reach to a solid 3.0% on peak days like Wednesday.
Why "Eat Bulaga" Still Wins the Hearts of Dabarkads
Despite the evolving media landscape and the entry of new shows like Willie Revillame’s Wilyonaryo, the appeal of Eat Bulaga remains rooted in its classic segments and the chemistry of the "Original Dabarkads."
From the comedic chaos of Bulagaan University 2026 to the heartwarming stories in Sugod Bahay, the show has successfully transitioned its 47-year legacy to its new home on TV5. The addition of fresh faces like R’Bonney Gabriel and Julia Barretto alongside mainstays like Jose Manalo, Wally Bayola, and Maine Mendoza has kept the energy vibrant for a younger generation.
Did You Know? Eat Bulaga is officially marching toward its 47th Anniversary on July 30, 2026, making it the longest-running variety show in the world!
Final Verdict
The ratings "gap" is often a point of debate among fans, but one thing is clear: Eat Bulaga doesn't need five channels to prove its relevance. With a steady 3.0 combined rating and a legacy that spans decades, the show remains the "Hapon Champion" for millions of Filipinos.
What’s your favorite segment in Eat Bulaga right now? Is it the classic jokes or the new high-stakes games? Let us know in the comments!
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