TV5 Solidifies Rank as Philippines' Top Alternative; GMA Maintains Lead in Jan 2026 Nielsen Ratings

The Philippine television landscape continues to evolve in 2026, but one thing remains clear: TV5 is a formidable powerhouse. According to the latest Nielsen NUTAM People Ratings data for the period of January 2–5, 2026, the "Kapatid" network has firmly established itself as the country’s primary alternative to the long-standing leader, GMA Network.

While GMA continues to hold the top spot, TV5’s strategic programming shifts and high-profile partnerships have secured its position as a dominant #2, comfortably ahead of other competing channels.

The Official Rankings: Most Watched TV Networks (Jan 2026)

The following data represents the average people ratings (%) across National Urban Television Audience Measurement (NUTAM):

Rank	TV Network / Channel	People Rating (%)
1	GMA	3.7%
2	TV5	1.3%
3	A2Z	0.8%
4	GTV	0.7%
5	I Heart Movies	0.5%
6	Kapamilya Channel	0.3%
7	RPTV / Heart of Asia	0.2%
8	One Sports / CineMo	0.1%

Why TV5 is the "Network to Watch" in 2026

1. The Undisputed Home of Variety and Sports

TV5’s success is largely driven by its "big tent" approach. By hosting the legendary trio of Tito, Vic, and Joey (TVJ) with Eat Bulaga!, the network captures a massive daily audience that remains loyal to the longest-running noontime show in history. Additionally, its role as the home of the PBA and major international sports through its sports arm keeps male demographics highly engaged.

2. Strategic Content Partnerships

TV5’s "common ground" strategy has paid off. By continuing to air high-rated ABS-CBN content like FPJ’s Batang Quiapo alongside its original programming, TV5 has become a "one-stop shop" for Filipino viewers who want both Kapamilya and Kapatid content in one place.

3. A Powerhouse 2026 Lineup: "TodoMax Primetime Singko"

Starting January 2, TV5 launched its TodoMax Primetime Singko block, featuring a refreshed lineup that has already seen a surge in viewer interest:¹

• "A Secret in Prague" – The highly anticipated romance thriller starring Enrique Gil and Andrea Brillantes.²

• "The Good Doctor" – The Philippine adaptation of the global hit medical drama, starring Iñigo Pascual.³

• "My Bespren Emman" – An action-packed drama led by JM De Guzman and Shaina Magdayao.⁴
• 4

4. Regional Growth and Digital Clarity

Nielsen data suggests that TV5’s investments in its digital terrestrial television (DTT) signal have yielded results, especially in key urban centers like Cebu and Davao, where the network’s reach often challenges the market leader.