TV5 and RPTV Capture Massive 15.7% Audience Share in Early 2026

TV5 Network, Inc / Mediaquest family of channels — comprising TV5, RPTV, One Sports, and One PH—posts impressive numbers in the latest Nielsen NUTAM People Ratings for February and March 2026. While legacy networks continue their rivalry, the "Kapatid" group has solidified its position as a powerhouse of news, sports, and variety entertainment.

Credits: Nielsen Philippines

Channel Performance: The Rise of RPTV

According to the Nielsen Channel Performance Report for February 2026, TV5 has maintained its stronghold with a 3.8 rating and a commanding 15.7% audience share. In a surprising twist, the newly launched RPTV matched TV5's performance exactly, also securing a 15.7% share.

This synergy has allowed the network to leapfrog secondary competitors, with RPTV outperforming established channels like A2Z (6.1%) and ALLTV2 (2.1%). Meanwhile, One Sports and One PH continue to provide niche high-value content, contributing to a combined ecosystem that dominates nearly a third of the active viewing audience outside of the leading network.
Programming Powerhouses: "Eat Bulaga!" and News Dominance
The ratings for individual programs highlight why the TV5-RPTV-One PH partnership is working. By simulcasting key programs, the network maximizes its reach across different demographics.


Noontime Variety and Afternoon Blocks

 * Eat Bulaga! (TV5/RPTV): Remains the undisputed king of noontime variety for the network. On March 6, 2026, it hit a strong 3.4% rating, consistently staying in the Top 15 programs nationwide.

 * Frontline Express (TV5/RPTV): This afternoon news flagship peaked at 1.5%, providing a reliable lead-in for the late afternoon block.

Primetime News: The "Frontline" Effect

Frontline Pilipinas, simulcast on TV5, RPTV, and One PH, has become a staple for Filipino households.

 * On March 13, 2026, the news program reached a peak of 2.1%.
 * The morning news program Una Sa Lahat also showed steady growth, reaching a 1.2% rating by mid-March.
Sports as a Ratings Driver

One of the biggest contributors to RPTV’s rapid ascent is its sports programming. The channel has become the home of the PBA, which continues to draw massive viewership.


 * 2026 PBA All-Star Candon City (Live): The Shooting Stars event on March 8 recorded a 1.4% rating, while the "North vs. South" main game maintained a solid 1.0%.

 * FIBA Basketball World Cup 2027 Asian Qualifiers: Live coverage of Philippines vs. New Zealand (Feb 26) and Australia vs. Philippines (March 1) hit peaks of 2.7% and 2.4% respectively on RPTV.
The 2026 TV Ratings Leaderboard (March 13, 2026)

Rank Program Title Channel Rating (AMR %)
14 Eat Bulaga! TV5 / RPTV 3.0%
19 Frontline Pilipinas TV5 / RPTV / One PH 2.1%
23 Frontline Express TV5 / RPTV 1.5%
26 Una Sa Lahat TV5 / RPTV / One PH 1.2%


Strategic Outlook

The data shows that the "Multi-Channel" strategy is the future of Philippine TV. By distributing high-value content like Eat Bulaga! and the PBA across TV5 and RPTV, MediaQuest has effectively doubled its presence in the ratings chart. As we move further into 2026, the gap between the traditional "Big Two" is closing, with the Kapatid network proving it has the right mix of "Serbisyo at Saya" to win over the Filipino audience.

No comments:

ALL-TIME MOST VIEWED TOPICS

PWEDE RIN MAGBASA DITO